Datsun redi-GO, the entry level car with a starting price of Rs 2.39 lakh, has become a hit, selling 3,000 units within 23 days of its launch on June 7. It is virtually giving its popular rivals such Maruti Suzuki Alto 800, Renault Kwid, Hyundai EON and the like, a run for their money. On the other hand,
market leader Maruti Suzuki, which sells one car out of two cars bought in India, also achieved a landmark, selling one lakh units of its premium mid-size sedan, Ciaz, within 20 months of its launch in October 2014. The big brand had failed to taste success with its sedans, Maruti SX4 priced between Rs 7.15-Rs 9.43 lakh and Maruti Esteem earlier. “We have received a phenomenal response from across the country,” Arun Malhotra, managing director at Nissan Motor India told Financial Chronicle. “In just 23 days since its launch, close to 3,000 units have been sold,” Malhotra said.
What the Japanese auto major calls it India’s first urban-cross, has definitely made a splash in the entry-level car segment with its styling, performance, safety package, and above all, low cost of ownership. The car delivers superior fuel economy of 25.17 kmpl and the new 0.8L three-cylinder i-SAT engine mated to a five-speed manual transmission helps it accelerate from 0-100 km per hour in 15.9 seconds.
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